Strong Communities Build Stronger Stores

6 Просмотры

Спасибо! Поделитесь с друзьями!

Вам не понравилось видео. Спасибо за то что поделились своим мнением!

Издатель Jun 3, 2026

Sign up for the Automotive State of the Union Daily Email: https://asotu.be/daily-subscribe

Community investment is one of the most powerful, underused growth levers in automotive retail. In this panel, Michael Lucki of Riverhead Mazda, James Seale of Granbury Kia, and Carla Cosenzi of TommyCar Auto Group share how dealers can move beyond the traditional “big check” mentality and build real, lasting relationships with the people they serve.

From employee-led charity decisions and veteran breakfasts to scholarship programs, local merchant networks, and dealership-wide volunteer efforts, this conversation breaks down what authentic community involvement actually looks like inside a dealership. The panel also explores how giving back impacts employee retention, customer loyalty, local reputation, and long-term business growth.

Chapters:
0:00 Intro
1:00 Meet Michael Lucki of Riverhead Mazda
1:43 Meet James Seale of Granbury Kia
2:33 Meet Carla Cosenzi of TommyCar Auto Group
3:34 Moving Beyond the Big Check Mentality
4:11 Building Community Into the Hiring Process
5:48 Letting Employees Choose the Causes
7:32 Giving Back Without Making It a Photo Op
9:08 How TommyCar Built Its Giving Infrastructure
10:47 Why Community Work Improves Retention
12:17 Measuring Community Impact Beyond ROI
13:29 Hosting Veteran Breakfasts at the Store
15:05 Getting a Small Team Into the Community
16:50 Why Management Has to Show Up
18:08 Choosing Charities That Fit the Culture
20:10 Paying Employees to Volunteer
22:01 Creating a Culture People Want to Join
23:10 The Most Successful Community Campaigns
24:58 The Train Display That Built a Legacy
26:23 Scholarships That Create Long-Term Impact
27:28 New Community Ideas for the Next 12 Months
28:28 Final Thoughts and Panel Close

STAY CONNECTED WITH ASOTU:
Sign up for the Automotive State of the Union Daily Email at https://asotu.be/daily-subscribe
More Videos: https://www.youtube.com/@asotu/playlists
Watch the docu-series “The Truth About Car Dealers” at https://www.thetruthaboutcardealers.com/
Follow us on Instagram at https://www.instagram.com/asotu_morethancars/
Join the community on LinkedIn at https://www.linkedin.com/company/asotu/

#morethancars #asotu #lovepeoplemorethancars #automotive #autoretail #autoindustry #cardealers #carsales #carculture